Space Matrix brought William Grant & Sons’ 135-year legacy to life in their Singapore APAC headquarters by blending heritage, craftsmanship and innovation into an immersive, future-ready workplace experience.
When a company with over a century of history asks, “How do we stay relevant for the next generation of talent and customers?” the answer lies in design that honours the past while embracing the future. Established in 1887 and home to some of the world’s most iconic spirits brands, WGS asked Space Matrix to create a workplace that captures their pioneering spirit, celebrates their culture and supports modern ways of working.
Designing a Headquarters Rooted in Legacy and Built for the Future
The foundation of the design stemmed from what WGS employees wanted most: a place to come together. A space where collaboration flows naturally, culture is celebrated, and the brand’s story is felt in every detail.
Space Matrix distilled this vision into three core pillars: Innovation, Craftsmanship and Uniqueness. These became the guiding themes that shaped every space and experience within the office.
Immersive, Themed Environments Inspired by Brand and Heritage
To honour the company’s legacy while creating a modern workspace, the design weaves together layers of WGS brand history, local Singaporean influences and warm hospitality cues.
The result is a series of visually immersive themed spaces that each tell a story, celebrating the artistry behind the brand, the craft of distilling and the unique personality of each label in the portfolio.
These spaces don’t just look beautiful; they support different modes of working, spark conversations and enrich the daily experience of employees and visitors.
A Workplace That Elevates Collaboration and Experience
Beyond storytelling, this workspace is built for the way WGS works today. Employees can choose from a range of environments, from collaborative zones to quiet nooks, each thoughtfully designed to support varied workstyles and team dynamics. Technology-led experiences further enhance connection and creativity across the office.
The result is a seamless flow of spaces that feel warm, welcoming and intentionally crafted, mirroring the essence of the WGS brand.
Celebrating Culture, Craft and Community
The new Singapore headquarters is more than an office; it is a celebration of William Grant & Sons’ 135-year journey and its future ambitions. The design bridges heritage with modernity, reflecting the company’s passion, innovation and evolving identity.
