Mexico D.F. is developing new and extraordinary urban interventions with the aim of utilizing the existing cavities with potential. In this case the “Mercado Morera” located below one of the most congested freeways becomes one of the great examples of this ongoing scene. Yumi-Yumi is a brand new concept for Japanese cuisine; the client hired us to design an integral project including the brand identity. The design proposal had the objective of being easily replicated in multiple locations. TDDA partnered with Diego Leyva, Creative Director of Nhomada to develop the graphic design, we worked through a multidisciplinary process to engage the industrial design, typographies and architecture. The result transforms the typical sushi bar and integrates a whole concept for the traditional rice bowl.