SPACON & X DESIGN DESCRIPTION:
Spacon & X was enlisted by Richard Hart and his team, to expand the ecosystem of Hart’s popularbakeries around the city of Copenhagen, creating a spatial design with custom made furniture, lampsand artworks. A design that reflects the craftsmanship behind Hart’s own product. An essential part ofthis project was to create a spatial identity that takes Hart’s successful philosophy of boldness,attention to detail and craftsmanship into account. Since 2018, Hart bageri has challenged the idea ofwhat a pastry can be, by using recognisable elements combined with customised ones. These aspects were key in designing their new space at Mærsehuset at the island of Holmen in central Copenhagen. Namely to create a design that is balanced between its context, the details and its
spatial identity.
HART MÆRSEHUSET
On the small island of Holmen, among creative and historical landmarks alongside the lively Copenhagen harbourfront, lies Mærsehuset, Hart bakery’s new location. Mærsehuset is a more than 200 years old listed building and is part of Copenhagen’s cultural heritage. Originally, the building housed the Danish navy's "marshes" - or mast basket, and its horizontal panels and falu-red mud color have been retained. Renovated in 2009, it was later awarded the Mies van der Rohe award as well as Københavns Kommunes Architecture Award.
“We’ve gotten to know Richard, and the people behind Hart Bakery, as dead serious about their bread, which is likely to be among the best in the world, meanwhile there is avery warm, down-to-earth and playful atmosphere at Hart. This is exactly the balance wehave tried to keep in the spatial design. The fine carpentry and solid wood, is combined with a simplicity and honesty, which is inviting and warm, while the hemp lamps, the patchwork wall pieces and the logo wall in the bathroom, are playful elements which puncture the elitist vibe that the use of raw materials, craftsmanship and the space mightotherwise point towards.” - Svend Jacob Pedersen, Co-Founder, Spacon & X’’
CUSTOM MADE AND HANDCRAFTED FURNITURE TO HIGHLIGHT HART'S BAKED CRAFTS
Throughout the premises of Hart Mærsehuset, Spacon & X have custom designed a variety of furniture objects and spatial elements, acknowledging the buildings’ historical and cultural legacy considering the innovative craftsmanship of Hart’s craft. The wide bar, the shelves, tables and chairs are designed by Spacon & X and are made in the same type of solid oak wood and were handcrafted by Nørrebros Snedkerservice to manifest local craftsmanship. The shelves behind the bar are specifically designed with an aluminum background to amplify the exposure of the bread on the shelf, as the material reflects the light that comes through the ample windows on each side of the building.
Among other custom elements are the wall pieces which are exhibited at HART. Made of French bakers’ ‘’couche’’ which are normally used to cure bread so that baguettes and other bread won’t stick together when they rise. The couche are made of 100 % flax, woven in France and were hand dyed with natural indigo to create the art piece. Spacon & X designed a playful backdrop filledwith the Hart logo in the bathroom, allowing customers to interact with the design that becomes omnipresent in its reflection in the bathroom mirror. This was done as it is an essential part of Hart’s brand identity, to engage people in a playful way.
‘’‘Our new bakery, Hart Mærsehuset, reflects in many ways our approach to baking. The new spatial identity is built on a design that matches Hart's way of working: simple and honest, made of good materials, with elements of innovation and is a tribute to the local craft’’ says Mikkel Westergaard, General Manager, Hart Bakery
Essentially, this new and bigger bakery does not only offer a wider range of breads and pastries but also an innovative design-take on local craftsmanship as well as it is a tribute to the city’s culturalheritage.
