Brand
An overview of projects, products and exclusive articles about brand
Project • By Sentiform • Offices
AUTODOC Berlin Workplace Branding
For AUTODOC’s new workplace at Berlin’s Tacheles, Sentiform developed an integrated workplace branding and wayfinding system inspired by the people at the heart of the business: mechanics, garage owners and repair professionals.
Created around the concept “Hands & Heart”, the project translates the culture of making, fixing and assembling into the workplace. Rather than relying on familiar automotive imagery, the design draws from workshop materials and construction logic. Pegboards, metal components, visible fixings and layered assemblies give the signage a tactile, crafted quality while connecting the office branding directly to AUTODOC’s customer culture.
Sabīne Zoltnere
Sabīne Zoltnere
Sab... More
Project • By flamingo architects • Showrooms
ellementry new delhi
Project type: RetailLocation: N-8, Ground floor,N block Market, Greater Kailash I, New Delhi, Delhi 110048Built-up area: 1320Sq.ftClient: Ellementry Pvt. Ltd.Year of completion: 2019
Since we were working on building a brand identity the subsequent store at Delhi being the capital of the nation, proved to be a vital platform for testing our techniques of brand building. We were able to examine the workability of our signature details and their implementation on different sites.We interpreted and improvised the details such as space segregators. Alongside this the key challenge was to identify the localness of a metropolis like Delhi. For the same we encashed on the hand skills of our champion craftsmen.They brought in their skill set and m... More
Project • By C&W Design + Build • Offices
Shoebaloo
SHOEBALOO is a home-grown brand that has gone on to international fame and success. Launched in the early 1970s with a single shoe store in the Amsterdam borough of Jordaan, SHOEBALOO is now a fixture in all the top retail locations in Amsterdam, Rotterdam, Maastricht and Utrecht, and carries the shoes, handbag and accessories collections of names like Prada, Christian Dior, Gucci, Chloé, Lanvin and Alexander Wang. And just as sensational as the collections are the interiors of the stores: outspoken in style, colour and interior. When SHOEBALOO asked DZAP to handle the design and execution of its 600 m² headquarters in the Argentinië building on the banks of the River IJ in Amsterdam, the client’s needs were clear as crystal. And DZAP’s com... More
Alpstories - Cosmetic Brand Store
AlpStories is a cosmetic brand which combines the traditional use of alpine herbs in medicine with modern technological approaches. Our task was to come up with a concept for the retail outlet and apply it to the store’s space in Zagreb’s Arena centar mall. As this fusion of the Alps and innovative technologies is at the core of AlpStories’ brand, this is something their store needs to reflect.
While the wall surfaces are used as a display to present products to the customers, the central section is dedicated to a direct encounter between the customer and the brand through a skin analysis service, product testing, and the design of personalized cosmetic products. Interactive monitors make it possible for customers to prepare combinat... More