Brand experience
An overview of projects, products and exclusive articles about brand experience
Lindus London HQ
Award-winning creative consultancy Motive has transformed the London headquarters of Lindus into a vibrant brand-led workplace that reflects the company's mission to transform clinical trials through AI, while celebrating the humour and humanity at the heart of its culture.Located on Southwark Street near London Bridge, the workspace reimagines a pre-fitted office, transforming a generic environment into a highly personalised workplace that communicates Lindus' purpose, values and personality through immersive storytelling, bespoke artwork and carefully considered brand integration.
Lindus is a next-generation clinical research organisation (CRO) on a mission to transform clinical trials, using technology and artificial intelligence to hel... More
Project • By NUQUE arquitetura • Restaurants
Krispy Kreme
Bringing the first store of the iconic American brand Krispy Kreme to Brazil globally recognized for its fresh donuts and strong emotional connection with customers was a challenge that required more than simply setting up a point of sale.
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The goal was to create a unique space that combined factory, store, and brand experience right on Avenida Juscelino Kubitschek, one of the most prestigious areas of São Paulo.
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It was essential to translate Krispy Kreme’s global identity for the Brazilian audience, preserving iconic elements such as the “Hot Now” sign, the visibility of the production line, and highly Instagrammable environments. All of this had to be adapted to... More
Project • By Bude Architects • Shops
PLEKA Cosmetics Showroom
The multi-brand professional cosmetics showroom is located in the basement of an early 20th-century building in the Kyiv historical center.
The two-room space combines several functions as a retail space, an office for meetings with clients and processing online orders, a product testing area, and a place for providing beauty services.
Andriy Bezuglov
Andriy Bezuglov
Andriy Bezuglov
– When we researched the brand to reflect its identity in the interior, we learned that the company establishes warm and long-term relationships with its customers. Therefore, it was important to express this friendliness through the space, by creating an atmosphere of trust and comfort. – says architect Denys Shataliuk. ... More
Project • By Finkernagel Ross • Bars
Italians
Redefining the site of an existing tired, global roll out restaurant concept into a unique dining experience that would be a destination for the people of Braunschweig in Germany.
Mood Authors
Mood Authors
Mood Authors
Mood Authors
Mood Authors
Mood Authors
Mood Authors
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Project • By Space Matrix • Offices
Simmons & Simmons
Nestled amidst Singapore's bustling financial district, Simmons & Simmons, a global law firm renowned for its collaborative ethos, has unveiled a transformative new workspace. Inspired by the firm's rich history and the power of synergy, the Space Matrix team crafted a space that is more than just a physical environment; it's a harmonious blend of design, culture, and collaboration.
Space Matrix
Space Matrix
Drawing inspiration from the mesmerizing phenomenon of murmurations, where thousands of birds dance in perfect unison, the office layout is a visual symphony. Acoustic panels resembling the birds' formations and the overall design create a sense of movement, rhythm, and interconnectedness.
Space Matrix
Space Matri... More
Orquest & Decide4AI HQ
Decide4AI and Orquest are two sister start-ups that develop software for process optimization. Through their expertise in advanced analytics they help their clients improve the efficiency of operations through the automation of certain tasks.
Both companies share headquarters since their origins (Orquest was born as a product of Decide4AI), so their teams coexist and work in a very similar way.
Víctor de la Fuente
Formed by a multidisciplinary group of experts in data analysis, programming and user experience, they transmit the most human side of the artificial intelligence they work with. With highly professional profiles whose friendliness and good humor are visible from the first contact.
Víctor de la Fuente
Af... More
Circular Madrid HQ
Circular is a network for hiring tech talent.
Designed specifically for in-house recruiters within fast-growing tech companies, it is the go-to recruitment network for finding talent. It also works the other way round, providing every recommended candidate with a guaranteed first-class job-seeking experience.
Víctor de la Fuente
Based on the recommendation effect (each candidate is endorsed by in-house recruiters), its DNA keystone is its community.
The result: a professional, agile and trustable hiring experience.
Víctor de la Fuente
On their third year of existence, having faced a wide expansion and foreseeing the one to come, they decided to turn their main HQ in Madrid into a statement space. ... More
Project • By Valerio Dewalt Train • Offices
Glassdoor Chicago
Situated in Chicago’s Fulton Market—a neighborhood characterized by its industrial warehouses-turned-hip design and tech workspaces—Glassdoor’s new Chicago office reflects the transparency and humility of their company culture, while honing in on the neighborhood’s historic identity. An abstracted reinterpretation of their former Chicago office, this space’s curved glass and rounded walls soften the formerly industrial space and nod to the natural evolution of the company. The building’s offset core allows for an open floor plan with simple, yet meaningful circulation that takes on the shape of the iconic Chicago “Y”. The use of natural, raw, and transparent materials reflect the transpa... More
Coast to Coast Experience Centre
Every experience centre's design vocabulary reflects the nature of work that happens within. Designing commercial spaces to display construction materials requires an indirect design approach that can capture the essence of the brand. The brand office and experience centre for Coast-to-Coast, India’s leading brand that caters to the architectural millwork and wood veneer needs of the architecture and design industry, conveys a unique brand narrative through its interior design.
Tushar Garg
Located in Gurugram’s Grand Mall, this space is the first flagship experience centre of Coast-To-Coast. The design brief to LTDF for the experience centre and design studio (collectively comprising 3600 SQ FT) was to create tactfully pla... More
Project • By Parallect Design • Shops
Shuttle·Smart Life Experience Hall
The project is located on Gala Mall, Lujiazui, Shanghai. As an important part of the urban planning of Lujiazui Binjiang Financial City, the mall is surrounded by financial centre business districts. The store area is about 108 square meters. It is a smart home experience hall. Its brand provides high-tech humanized modern smart home products and smart control strategies.
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Based on the positioning of "smart life" and the fundamental demands of product exhibition, we propose the design concept of "module space", and use the "round corner module" as the basic carrier for experiencing the functional space, arranging the spatial blocks with unified form and different functions in a nested way to organize the linear space, so that t... More
Project • By Bergmeyer • Restaurants
Shake Shack Somerville, MA
Like an ideal dining experience, an ongoing design partnership thrives on delivering fresh, high-quality menu offerings with consistent service.
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Shake Shack's restaurant expansion has been a savory opportunity to introduce the Shake Shack brand experience and serve up its delicious menu items to a growing list of locations all over the USA. Our collaborative project approach and trusted partnership with the fast-casual chain has allowed us to take on many roles with their internal team over the years, including prototype design, implementation, interior design, and project architect, to name a few.
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While every location consistently delivers on Shake Shack's brand and food service standards, the experiences are un... More
Project • By Tagir Fattori Arquitetura • Showrooms
Power Lume Experience
The Power Lume Experience is, above all, a showroom for the brand's products and innovations. However, it is not limited to presenting its portfolio, it also creates unique and playful spaces to be explored by users who are invited to create their own experiences.
Marcelo Donadussi
The spaces were conceived to immerse the visitor in a luminous environment. To this end, a path full of sensory experiences through lighting was created. Furniture, textures, materials and coatings are minimalist and functional, while the environments were designed to stimulate the imagination and create unusual records for sharing. In the midst of this gallery-style route – the Power Lume Experience – the spaces have lighting as the prot... More
Project • By Brigada • Offices
ecx.io Digital Agency
The digital agency ecx.io, which is part of the global IBM family, has opened a digital excellence center in Croatia with offices in Zagreb and now at a new location, in Varaždin.
With a new concept, we wanted to blend the office space that provides the conditions for efficient, highly professional work together with a homely atmosphere that provides employees with a right amount of relaxation and informality. The entrance area has a corporate feel with the IBM and ecx.io brand color scheme, and it includes the rooms for meetings and interviews with new employees. Behind the walls and the glass surface of the entrance area lays a common area for employees which shows a more informal atmosphere among the employees.
Within the open sp... More
Project • By Brigada • Offices
Medilab One
Office for a balanced lifeThe success of the project is reflected in a number of parameters, and one of the key ones is a good cooperation among the architect, the investor, and the contractors, which ultimately helps to create the feeling that the users of the space experience. The office of the company MEDILAB ONE, oriented towards innovative solutions in the treatment of chronic diseases, is such example of fulfilled needs and expectations of all parties involved. The company’s employees wanted a comfortable workspace which reflects the character of the company, their professionalism, as well as their care for patients.
Jure Živković
Jure Živković
The functional organisation of the premises emerged from given param... More
Project • By Brigada • Exhibitions
The One Croatian Story
The exhibition showcases a 20-year-long collaboration between Adris Group and the creative agency Bruketa&Žinić&Grey
Collaboration is a shared journey with its own flow and events, and this journey is reflected in the design of the exhibition “The One Croatian Story”, inaugurated in the Adris Gallery on the occasion of the twelfth Weekend Media Festival. This journey, which represents the works as checkpoints of the creative collaboration between Adris Group and Bruketa&Žinić&Grey, is displayed as a series of cut circles that are expanding and shrinking, allowing the visitor to navigate through the works and stop in each circle to contemplate the meaning behind each exhibit. According to the curator’s visi... More