Branding

An overview of projects, products and exclusive articles about branding

Project • By Space MatrixOffices

Kyndryl

Kyndryl, newly separated from IBM, faced a daunting task: to establish its own unique identity. Their Bangalore office design project was more than just aesthetics; it was a chance to define their brand and culture. With a tight deadline of eight months, the Space Matrix team faced the challenge of integrating advanced technology, sustainable materials, and an inclusive environment while maintaining a cohesive brand story. Space Matrix Space Matrix approached this project with a focus on innovation, inclusivity, and sustainability. The core idea was to create a workspace that not only reflected Kyndryl's values but also fostered a sense of belonging and inspiration. Space Matrix Every detail of the office design was carefully cr... More

Project • By GKC Architecture & DesignDistribution Centres

METRO Distribution Centre

Canadian grocer METRO recently completed a new 600,000 sq. ft. automated fresh and frozen food distribution centre in Terrebonne, outside Montreal. Adrien Williams Adrien Williams Adrien Williams The project presented a high level of complexity given the presence of cold and frozen storage rooms with exceptional height (112 feet), and the multifunctional nature of the facility which integrates a three-level administrative block complete with a commercial kitchen, a multipurpose cafeteria, a gym and yoga room, various meeting rooms, and a day-care centre. Adrien Williams Adrien Williams As prime consultant, GKC Architecture & Design focused on stakeholder collaboration to achieve project objectives efficiently,... More

Product • By ALPOLIC® | Metal Composites MaterialsALPOLIC® Corporate Identity

ALPOLIC® Corporate Identity

Your Brand, Our ProductA perfect color match for your brand's recognizable facades, canopies and signage.   Save Money & TimeWe understand your need for ALPOLIC® materials that match your brand colors. For a consistent look of quality across all your corporate architecture. For affordable materials that are easy to install and maintain, keeping your budgets and schedules on track. For practically unlimited fabrication possibilities – so you can create entryways people want to step into, interior spaces that make them want to linger, displays that encourage them to buy. ALPOLIC That’s why we created the ALPOLIC® Corporate ID program. We provide the most complete selection of architectural cladding and bra... More

Project • By KuóStudioOffices

The Future Group

The new office of The Future Group, one of the largest IT organisations in the Netherlands, is the associates clubhouse. It’s a place where you can meet clients, collaborate and work. The space will accommodate over 150 meetings per year. © KuóStudio | Sven Verbruggen © KuóStudio | Sven Verbruggen With our 'Vitality by Design' approach, we created an interior with natural shapes, colors, materials and many plants. The workplaces are tailored to the different activities. With the right light and acoustics we created the optimal conditions to work effectively and energetically. Biophilic design plays a major role to improve the vitality of the people. © KuóStudio | Sven Verbruggen &... More

Project • By ALPOLIC® | Metal Composites MaterialsShowrooms

Kendall Subaru of Marysville

Kendall Subaru of Marysville, Washington features a grand showroom and service area enhanced by two ALPOLIC finishes. Dark blue MCM, matching the signage, lines the top of the structure. Silver Metallic MCM clads the envelope. Both provide seamless color and superior flatness throughout the project. From video footage provided by Bestworth Rommell and Gaffney Construction From video footage provided by Bestworth Rommell and Gaffney Construction From video footage provided by Bestworth Rommell and Gaffney Construction ALPOLIC and Automotive Corporate Identity With roots in the petroleum industry, providing matierals for gas station canopies, car washes and supplemental facilities, ALPOLIC has branched into design for Corpora... More

Project • By ALPOLIC® | Metal Composites MaterialsShowrooms

Brotherton Cadillac

Brotherton Cadillac opened its doors in the summer of 2023 to customers in the Shoreline, Washington area. The exterior of their beautiful showroom features ALPOLIC metal composite materials in finishes of CPW White and Mica Anodic Clear. In total, 162 sheets of cladding were used (131 of White and 31 of Mica), for an overall total of 14,500 square feet. Katie Stacy Katie Stacy ALPOLIC MCM is a popular choice of building material for automotive dealerships. This combination of colors conveys the elegance and luxury associated with a high-end automotive brand like Cadillac, and MCM is easy to maintain. It's a beautiful look that will last for years. More

Project • By OOS AGOffices

Coca-Cola HBC Schweiz AG

The beverage company needs a new, attractive and future-oriented office for its Swiss headquarter. OOS accompanies the client in a new building near Glattpark and develops an interior design concept aligned with the company’s vision and culture. With strategic change management, OOS also helps creating a change in work culture. Caption Caption Caption Caption More

Project • By IOSA GHINI ASSOCIATI SRLShops

Terme di Sirmione Store

Terme di Sirmione Store, the spa company's new flagship store, has opened in the heart of the Garda peninsula. Inside is a beauty bar for an olfactory and haptic spa experience. In the small square in the historic center of Sirmione, the first Terme Sirmione flagship store, designed by architect Massimo Iosa Ghini, officially opens on November 23. The beneficial and living power of Terme di Sirmione's Thermal Water and Mud is charged with a new expressive and emotional force in the innovative retail space that offers thermal cosmetic products dedicated to wellness and beauty. Terme di Sirmione The presence of Sirmione as a source of thermal water has been known since the Renaissance, but the peninsula's thermal history began in 1889,... More

Project • By BergmeyerRestaurants

Trade

When Trade opened its doors in 2011, they offered guests a revitalizing departure from everyday life, bringing fine Mediterranean cuisine to downtown Boston inspired by the deepest notions of the Greek way of life: conversation, sharing of plates, and relationship-building. Robert Umenhofer Photography Shortly after the fallout from the pandemic, co-owners Eric Papachristos and renowned Chef Jody Adams like most restauranteurs, were faced with the challenge of rethinking the design of the space to meet the needs of its future customers. In search of a partner that could work fast and within a modest budget, Papachristos and Adams enlisted Bergmeyer to help reimagine the design of Trade’s iconic 4,500 SQFT dining room for years t... More

Project • By BergmeyerRestaurants

Shake Shack Somerville, MA

Like an ideal dining experience, an ongoing design partnership thrives on delivering fresh, high-quality menu offerings with consistent service. Caption Shake Shack's restaurant expansion has been a savory opportunity to introduce the Shake Shack brand experience and serve up its delicious menu items to a growing list of locations all over the USA. Our collaborative project approach and trusted partnership with the fast-casual chain has allowed us to take on many roles with their internal team over the years, including prototype design, implementation, interior design, and project architect, to name a few. Caption While every location consistently delivers on Shake Shack's brand and food service standards, the experiences are un... More

Project • By BergmeyerShops

Tree House Brewing Company

This independent brewer-owned company is renowned for making inspired libations for all. Intending to create a sought-after destination to match their craft-brewing mastery, they enlisted our design team to create an engaging customer experience for their ultra-devoted fanbase, building excitement and anticipation on route to their new taproom. Caption Focusing on an immersive brand journey for the retail and front of house at the new 100,000 SQ FT brewery in Deerfield, we brought new life into a former mid-century publishing company building. An amalgamation of the existing space through adaptive reuse and a branded environment true to its identity, the company has taken root in its new home in Western MA. Caption Visitors are... More

Project • By Adjaye AssociatesLibraries

Winter Park Library and Events Center

Sited on the Northwest corner of Martin Luther King, Jr. Park, this new civic and cultural hub embodies the values of the park’s namesake and is envisioned as a space for community empowerment and edification. As part of an extensive revitalization of the park, the new hub is in harmony with the unique tropical ecology of the site and is conceived as a micro-village of three pavilions, each of different scale and function but which share a common formal language. The village is comprised of a new two-story library, an event center with rooftop terrace, as well as a new welcome portico that ushers users from the street and unifies the three structures. Chad Baumer Guided by biophilic design principles, all three pavilions--compo... More

Project • By Spark ChicagoOffices

Water Quality Association

The Water Quality Association (WQA), a not-for-profit representing the residential, commercial and industrial water treatment industry, occupies a new headquarters that reinforces their dedication to science and quality. Water-inspired organic forms and a subdued color palette create a calming, trusted environment and encourage movement and flow through the space. More

Project • By Nissen Richards StudioMuseums

The Museum at Wordsworth Grasmere

The Museum at Wordsworth Grasmere, the second phase of work at the former Lake District home of the great English Romantic poet William Wordsworth and his sister Dorothy, is now complete and open to the public from 18 May 2021, with all gallery, exhibition design and interpretative overviews by Nissen Richards Studio and the building’s remodelling and extension by Purcell. The first phase of re-design work by Nissen Richards Studio at Wordsworth Grasmere opened in summer 2020 and encompassed the conservation and reinterpretation of Dove Cottage itself, where William and Dorothy once lived, plus the design of a new identity for Wordsworth Grasmere and all signage and wayfinding for the scheme, which makes use of locally-sourced Lakela... More

Project • By Spark ChicagoOffices

Paylocity - Schaumburg

As the developer of industry-leading human capital management software, Paylocity needed a workspace to reflect its best-in-class dedication to service. Branded elements create a continuous narrative through the space and reinforce their brand and culture. We continue to partner with Paylocity in offices across the country, creating contextual moments that blend Paylocity culture with the local geographic flavor. More