Environmental graphics

This independent brewer-owned company is renowned for making inspired libations for all. Intending to create a sought-after destination to match their craft-brewing mastery, they enlisted our design team to create an engaging customer experience for their ultra-devoted fanbase, building excitement and anticipation on route to their new taproom. Caption Focusing on an immersive brand journey for the retail and front of house at the new 100,000 SQ FT brewery in Deerfield, we brought new life into a former mid-century publishing company building. An amalgamation of the existing space through adaptive reuse and a branded environment true to its identity, the company has taken root in its new home in Western MA. Caption Visitors are... More

Completed in 1915, 120 Broadway (known as the “Equitable Building”) is a 40-story building in Lower Manhattan that spans an entire city block and was the largest office building in the world at the time of its opening. As part of Silverstein Properties, Inc.’s capital improvement program, the revitalization re-activates the building’s soaring full-block lobby, enabling pedestrian access and connectivity between Broadway and Nassau Street. Retail is enhanced with expanded glass storefronts and lobby entrances, bringing the architecturally-significant space back into the public realm as originally intended. Paul Rivera At the building’s historic entries, BBB replaced the non-original dark Indian Green marbl... More

Winthrop House, comprised of two Neo-Georgian former freshman dormitory buildings from 1913, had undergone few upgrades since its construction. The renewal program re-envisioned Winthrop’s residential, academic, social, and co-curricular spaces and addresses technical challenges, including significant envelope upgrades, the installation of all-new mechanical systems, and detailed restoration work for the House’s signature public spaces. Amidst the sensitive context of Harvard’s River Houses, BBB also designed Robert M. Beren Hall, a distinctive 41-bed addition that includes shared amenities for undergraduates. Working with the House Renewal Project Management Office, Faculty of Arts & Sciences, the Faculty Deans, and s... More

Ongoing renovations at this New York City and National Historic Landmark in midtown Manhattan will enable the library to provide a greater range of public facing-programs, exhibitions, and amenities, augment research facilities, and improve logistics and services for its many constituents as the building continues into its second century. Spaces formerly serving back-of-house uses are restored for public use—including the Center for Research in the Humanities, dedicated to research and scholarly work. Other proposed enhancements include the Marshall Rose Plaza, a new public entrance and terrace, new exhibition, retail, and café functions, as well as adding vertical circulation and upgrading building systems, all in deference to... More

The Water Quality Association (WQA), a not-for-profit representing the residential, commercial and industrial water treatment industry, occupies a new headquarters that reinforces their dedication to science and quality. Water-inspired organic forms and a subdued color palette create a calming, trusted environment and encourage movement and flow through the space. More

SNFL is a new-generation library for all New Yorkers, with special facilities for young users, adult learning, and business. It offers the perfect contemporary complement to NYPL’s world-famous Stephen A. Schwarzman Building (SASB), located across Fifth Avenue from SNFL. SASB opened in 1911, designed by architects Carrère & Hastings in a glorious Beaux-Art style, and receives over 1.7 million visits a year as the mothership of NYPL’s reference collections. New features at SNFL reflect this harmony between the buildings: long tables that recall the impressive scale of those in SASB’s Rose Main Reading Room, ceiling artwork in the Long Room that echoes the neo-classical paintings set in SASB’s ceilings, and... More

The revitalization of the Munich Re office was aimed at fostering greater collaboration and creativity. The environmental graphics program plays a key role in supporting this strategy. Design is inspired by the parks and gardens popular to Munich, Germany, where the company headquarters are located.   Expressed through a photo collage that portrays a forest-like scene as if looking skyward, thin white bands are positioned purposefully within the space to lighten the overall density of the graphics.   The environment resembles the gardens, creating a relaxed, social atmosphere protected by a leafy canopy with dappled light peeking through. More

Designed by Gehry Partners, the Ray and Maria Stata Center is a 720,000 square foot multi-use facility on the MIT campus near Boston.   Entro, in collaboration with Bruce Mau Design, developed an environmental graphics and donor recognition program that responds to the powerful architectural character and features of the building. More

Entro designed wayfinding and placemaking programs for the RBC Centre, recently voted one of Toronto’s 10 most important new structures of the last decade by the Toronto Star, and RBC Waterpark Place on Queen's Quay, a sleek modern 31-storey highrise featuring open concept offices, flexible workplaces and a conference centre.   As office spaces continue to evolve to accommodate new age groups, technologies and workstyles, RBC was looking to create a positive use experience that supports modern priorities within the context of a branded environment.   The interior building graphics bring the space to life, ensure an inviting atmosphere, and create visual interest. Abstract graphics based on geometric shapes... More

The new Sobeys Inc. head office in Mississauga brings over 800 national and regional employees together into one new building with interior spaces designed by SGH Design Partners. Entro developed a fresh and inviting environmental graphics program for the staff offices, conference and meeting centre, and test kitchens.   Colour played an important role in creating a warm and inviting space. Each floor is uniquely branded with its own colour, utilizing a colour gradation to signal the north (lighter shade) and south (darker shade) of the building. Storytelling opportunities personalize the signage and wayfinding program through themed wall graphics.   The placemaking program encourages employee engagement while bringi... More

The Museum of Modern Art’s new building opened in 2004, creating larger, more flexible galleries for contemporary art. Entro and Bruce Mau Design designed the environmental graphics, donor recognition and wayfinding systems for this large-scale expansion, in keeping with MoMA’s strong, historically modern graphic identity.   We inserted a 40-foot long glass banner into the mullion extrusion that ran vertically and perpendicular to the building façade. We also created easily removable and flexible signage, including an electronic display system to promote future events, explain current shows, and provide pre-sale pricing information to reduce transaction times at ticketing.   Our solution wa... More

Bright, bold canopy signs grab the visitor’s attention and draw them in to this 70,000 sf facility of labs, classrooms, offices, and suites. Monument signs sporting the college colors create striking visual cues across the landscape. Inside, the wall graphics are tailored to each floor—general classrooms and library, chemistry, nursing.   Colors for room ID and statutory signs complement the wall and floor colors of the corridors. Our program set a precedent, and when several administrative offices merged to form the Student Services Center, we were invited back to do the new space! More

The University of Waterloo Pharmacy Building houses the pharmacy school, a medical centre, and is a hub of activity for the university and the community of Kitchener.   Entro's exterior façade mosaic, built within the glass and aluminum structure of the façade, consists of flower patterns inspired by 17th-century botanical drawings. These flower patterns interwoven within the glass create a rhythm and mood that is not only beautiful, but reflective of the organic and holistic approach of the school.   Toronto Star architecture critic Christopher Hume named it one of Southern Ontario’s most influential buildings. A bright anchor among old warehouses, the building played a major role in reviving... More

Parkades are perceived by many to be unsafe, unfriendly, back of house experiences. At Enbridge Centre, the desire of the owners, Pangman Development Corporation and John Day Developments, was to counter this perception by considering the parking environment as carefully as other elements of the tower development, to make it a positive, safe and user-friendly experience.   The architectural and engineering design of the parkade answered many issues through better lighting, finishes and clear sight lines to the tower shuttle elevators. Entro responded by creating a thematic approach to wayfinding that would positively enliven the space and provide for better orientation. The concept is a celebration of the car itself – b... More