Popup store

MUI BLACK is a brand that showcases high-quality cashmere-based clothing and aims to balance delicate design, soft and warm materials, and practicality and luxury. To experience this mood of MUI BLACK naturally in the space, we propose the concept of "Invitation to the Room of Silent Winter" and capture MUI BLACK’s unique atmosphere in all elements of the brand's sensibility, including space design, VMD, prop production, visual design, and catering. Seeun Park Seeun Park Conte de Tulear in Dosan-daero, Gangnam, where the pop-up was held, was a space with distinct personality before, so it was newly finished with a deep burgundy-colored carpet to create a calm and warm atmosphere that matches the winter mood. Seeun Park... More

 Sghr, a handmade crafted glass brand with a factory in Kujukuri, Chiba Prefecture, was in charge of the space configuration for a limited-time store opening at the Gotemba Premium Outlets. Since the brand's products are delicate and beautiful crafted glass created by highly skilled artisans, we were not willing to display them on instant folding desks, even for a limited time. On the other hand, the store interior was not changeable, so the brand's value had to be conveyed to the people coming to the outlet mall, who were not existing customers. Masato Chiba Masato Chiba The concept of the store was to show a different side of the brand with a different value that could not be found in a regular store, such as obsolete stoc... More

This is a display for the “Uni-ssentials by TDS FW24” capsule collection by “TOKYO DESIGN STUDIO New Balance,” a lifestyle brand developed by New Balance. Kenta Hasegawa “Uni-ssentials by TDS" is a collection that aims to explore the essence of gender neutrality. Clothes are displayed in different sizes, and the fixtures are tilted to align with the hems, visually reflecting this concept. Kenta Hasegawa ​​Ready made steel racks were modified into clothing racks and updated with a rainbow interference finish through chromate treatment, inspired by the blurring of photos printed on the clothes. Non-toxic trivalent chromium was used to achieve both aesthetics and sustainability. Additionally, a shoe r... More

The project site is located in the village of Weipo, a suburb of Luoyang, the ancient capital city of multiple dynasties in Chinese history. Surrounded by traditional courtyards and kiln houses preserved as housing museum, the area near old marketplace is expected to see revived community life, boosted by newly constructed boutique shops, cultural venues and recreational facilities.  Huaer Lin Among incoming business owners, the most anticipated is "White Is Good Shop" by HOWHITE, renowned for its carefully selected household goods all packaged with minimal, white-colored eco-friendly materials. Ever since its first launch in Beijing’s historic Hutong area, the brand has gained growing popularity for its unique minimalistic... More

Introducing the 'Galaxy Studio' popup store project, where you can experience the new Samsung Galaxy products in the hot August summer. This project was designed to offer a unique market experience that customers of all ages can enjoy and to bring a beach holiday atmosphere to the city through the special design of the Galaxy Pop-up. Donggyu Kim Located on the 5th floor of The Hyundai Seoul, the popup space features an open ceiling and a sunlit environment, making it an attractive space. The spatial structure that connects the inner zone and outer zone with seven bridges provides high accessibility, and the 6th floor offers a special space that you can overlook at a glance. Donggyu Kim Donggyu Kim Donggyu Kim The promi... More

T-Pop Boba Tea is a corner bubble tea shop placed in a mall in Istanbul, next to a mountain-themed amusement park. As a grab-and-go cafe, they serve their customers custom-made drinks to order. Given that space is tight and limited, the architects designed the lineer work area with maximum efficiency and practicality. Hacer Bozkurt The design approach was to maximize the visibility and attraction of the shop since it is in a remote corner of the mall. Colors, forms, and textures are inspired by the branding and the product itself "bubble tea" like rounded corners, the use of smooth and lumpy surfaces together, and round light fixtures. Overall design is asked to be fun and easy, serving the emerging need for "instagrammable" displays.... More

M Pavilion is located in the lobby of an office building in Xuhui District, Shanghai, a coffee shop design commissioned by the Chinese famous coffee brand M Stand. In order not to disturb the daily operations of the building, we proposed two strategies at the beginning of the design process: a rapid construction and a light touch to the site. Then a delicate and decent scaffolding pavilion came into being. Fangfang Tian A Light Box  Be light. We hope to bring relaxation and joy to people in a rigorous working atmosphere through a light form. The heavy volume above is in sharp contrast with the slender structure components, and the translucent skin attracts people to walk in. Slightly cantilevered floor makes the light-filled box... More