This is a display for the “Uni-ssentials by TDS FW24” capsule collection by “TOKYO DESIGN STUDIO New Balance,” a lifestyle brand developed by New Balance.
“Uni-ssentials by TDS" is a collection that aims to explore the essence of gender neutrality. Clothes are displayed in different sizes, and the fixtures are tilted to align with the hems, visually reflecting this concept.
Ready made steel racks were modified into clothing racks and updated with a rainbow interference finish through chromate treatment, inspired by the blurring of photos printed on the clothes. Non-toxic trivalent chromium was used to achieve both aesthetics and sustainability.
Additionally, a shoe rack was created using scrap from the clothing rack posts.
Location: Dover Street Market Ginza / Ginza Komatsu West Wing, 6-9-5 Ginza, Chuo-ku, Tokyo
Client: New Balance Japan
Design: Takuya Sakamoto / ATELIER WRITE
Construction: studio HOHO
Cooperation: Sakura General Surface (Chromate Treatment)
Use: Product sales, installation
Area: 5m2
Completion date: September 26, 2024
Period : September 27, 2024 - October 9, 2024
