Store Concept

Roto Dinamic Store as an Example of Experiential Design Experiential Design or, as we call it in Croatian, the experience of space, includes aspects of creating a unique experience that conveys an emotion defined by the creative concept. In the digital age and the oversaturated market, a unique physical experience is what creates added value, whether it is a store, an office, a hotel or a restaurant. This approach to interior design has been successfully applied in the decoration of the Roto retail store by the award-winning agency Brigada from Zagreb. The first step was to monitor the behaviour and the needs of users/customers and their preferences through behavioural analysis, and the results have shown that the sales space didn’t... More

Our long-time client, who has been present on the Croatian market since 2005, has set a new challenge for us – an upgrade of the retail concept that stems from the brand’s new visual identity. The client’s understanding of users’ needs and a fearless approach to creating innovative offerings also requires flexibility, openness and innovation on the design side. For us, the new Tele2 retail concept has meant a critical look at our own design and its upgrade. The new concept is based on the current guidelines of the visual identity of the company, which uses three basic colours: red, blue and green, and the achromatic colours black, white and grey. The space planning is based on the fluidity of space where products a... More

Fagus showroom – a place custom made for carpenters, traders, designers and architectsCarpenters, traders, designers and architects now have a showroom they have always desired - the design concept of Fagus, a new showroom for paints, varnishes and decorative wall and floor coatings located in VelikaGorica near Zagreb. Since Fagus offers a wide range of decoration products as well as products for the protection of wood, flooring and walls in numerous shades, tones and finishes, the entire range of products has been displayed and used in the building and the story of the interior.The main design feature of the space is a striking long wall where most of the samples can be found. The samples are arranged by category and purpose; visitors can... More

The architectural design of the flagship store, of the French brand of swimming suits “Swind”, is an invitation into the story of an imaginative submarine world. Located in Disney’s new ecological park near Paris, this new retail space embodies the natural spirit of the park by providing customers with a unique experience in an underwater scenery. Here, the materials become the independent tools and customer become an experimenter of the suggestive space.   The essence of this store is to combine the retail function with a unique experience of bio-design. In this deeply immersive atmosphere customers navigate through a space where the connection to natureis expressed by the organic shapes of the furniture and t... More

A building uniquely created around the new Bang & Olufsen store design, Nexus was named after the Latin word for “unity”. It is the first Bang & Olufsen store to utilise the holistic nature of the company's new retail concept; integrating architectural design, store design and products under one roof.VISIONA truly unique opportunity arose when a new Bang & Olufsen store was to be built in the town square of Herning, Denmark. The vision was to create a holistically integrated building that gives the city a new landmark and fulfils Bang & Olufsen’s desire to provide its customers with extraordinary experiences.We designed the architectural façade of the building and fitted the interior with the retail store design that we crea... More

The new bio&bio store was opened on Zagreb’s Square of Eugen Kvaternik, inside Nama shopping mall, the first one in Zagreb after bio&bio’s rebranding and the largest one so far. The store’s location inside Nama shopping mall effected its design. We created an isolated “space inside the space”, emphasising its urban atmosphere, very present in the collective consciousness. The existing flooring has been left as it was, the ceiling installations remained visible and the entrance was highlighted with a wooden portal. The rebranding of the bio&bio store was the product of a collaboration with our sister agencies, Brandoctor and Bruketa&Žinić OM. Our task was to develop a new concept for bio&bio’s sales spaces which would to tell the sto... More

Smartson – Smartphone store conceptThe Smartson downtown Zagreb shop is the largest specialized smartphone centre in the region, providing a complete service to existing and new smartphone users in one place. The street smart concept that was used as basics for the overall branding concept done by Brandoctor consultancy, influenced the manner of communicating between the sales staff and the customers, which takes place not only at typical sales and service desk points but also throughout the whole store area. By using natural materials, such as brick and wood, contrasted with high technology smartphones, monitors or laptops, a pleasant ambiance was created, making customers feel comfortable and welcome. Dominating the area is the bro... More

Tele2 opened the first real experience store in Croatia in cooperaton with Brigada, the first agency in the region specialized in sales process optimisation by creating a total brand experience at the sales point. Familiar with the experiences of successful international brands such as Nike, Apple and Nespresso, who consistently use their sales facilities to make their consumers part of their communication campaigns and of the brands themselves, Brigada and Tele2 offer Croatian consumers the first comprehensive Tele2 brand experience in one place. Sales facilities today can no longer be seen only as areas in which products or services are sold. The development of technology has long ago made it possible for consumers to do their purc... More