The architectural design of the flagship store, of the French brand of swimming suits “Swind”, is an invitation into the story of an imaginative submarine world. Located in Disney’s new ecological park near Paris, this new retail space embodies the natural spirit of the park by providing customers with a unique experience in an underwater scenery. Here, the materials become the independent tools and customer become an experimenter of the suggestive space.
The essence of this store is to combine the retail function with a unique experience of bio-design. In this deeply immersive atmosphere customers navigate through a space where the connection to natureis expressed by the organic shapes of the furniture and the use of mineral materials. Inspiration for the design originates from cave diving experiences. Consequently, all the visual and graphic elements aim to recreate free-flowing forms, surrounded by deep shades of blue and enhanced by curvaceous structures for the display area. The process of structuring this space skillfully combined a unique design concept with the brand’s identity.
Material Used :
1. Floor Tiles – Venis Collection - Ferroker
2. Mirage – Wall Tiles – Privilege Collection – ShinjukuBlu
3. Arte International –Wall Covering - Vertigo
4. StoneLeaf – Stone Wall Covering - Le Caire
5. Luxiona – ArchitecturalLightening – Troll Collection
6. Artemide – Lightening - Mercury