Novamobili

Established in 1967, this year, Novamobili is celebrating its 50th anniversary. From walk-in closets to beds and drawer units, from bookcases to sofas and even occasional furniture, Novamobili offers a comprehensive, flexible furniture system featuring a whole host of solutions designed to inject personality into every room. Novamobili stands out in the furniture world for its modular systems, setting out to inspire personal concepts of domestic life by designing furniture that rewrites the rule book so that we can build spaces around the objects we want to have near. A number of collaborations have been forged with top designers: French designer Philippe Nigro – whose talents were called upon in 2016 to give Wall 30 a new twist with Archives– who, this year, has designed the stand for the Salone del Mobile and is presenting a new modular system and a line of accessories developed for the living area. The occasional furniture from the creative genius of Zaven and Zanellato/Bortotto – who were also involved in the Inspirationals installation created for the previous Design Week edition – are joined by pieces by Matteo Zorzenoni and Makoto Kawamoto. This year also sees Novamobili working for the first time with Margherita Rui (DogtrotEstablished in 1967, this year, Novamobili is celebrating its 50th anniversary. From walk-in closets to beds and drawer units, from bookcases to sofas and even occasional furniture, Novamobili offers a comprehensive, flexible furniture system featuring a whole host of solutions designed to inject personality into every room. Novamobili stands out in the furniture world for its modular systems, setting out to inspire personal concepts of domestic life by designing furniture that rewrites the rule book so that we can build spaces around the objects we want to have near. A number of collaborations have been forged with top designers: French designer Philippe Nigro – whose talents were called upon in 2016 to give Wall 30 a new twist with Archives– who, this year, has designed the stand for the Salone del Mobile and is presenting a new modular system and a line of accessories developed for the living area. The occasional furniture from the creative genius of Zaven and Zanellato/Bortotto – who were also involved in the Inspirationals installation created for the previous Design Week edition – are joined by pieces by Matteo Zorzenoni and Makoto Kawamoto. This year also sees Novamobili working for the first time with Margherita Rui (Dogtrot studio), the brand’s creative director, who is working on a process of continuous communication strategy strengthening. The initial projects in progress include – in addition to product art direction – developing the stand for the Salone and the new collection of printed material, which will kick off with the catalogue of new products for 2017.