True Design SRL
True Design SRL

True Design SRL

True Design (just made in Italy) True Design is the brainchild of two young men grown up in the pursuit of modernity. For them "modern" is, first of all, going beyond fashion by overtaking those signs that too quickly change fron innovative into conventional.In contradictions we discover contaminations which become unexpected relationships; the opposition exhorts us to explore territories made of freedom, comprehension and respect. This sets our enthusiasm free. For them what it is fashion should be fleetingly appreciated, but also seen as démodé. Thus the needing of moving further. But which way? "We aim to move forward with a glance to the past". This might seem paradoxical, but paradoxes are the essence of modernity. Hence the inaugural collection of True Design (just made in Italy). "We are aware that everything around us gets old before us in a status of abject consumption. What is trendy it is at the same time irreparably out-of-date".