Located on the lower level of the iconic Willis Tower and a tenant in the $500 million re-developed building podium, Color Factory is an interactive art museum that has grown into a series of flagship locations where visitors are invited to experience the joy of color through collaboration with artists, art institutions, nonprofits, and brand partners to tell compelling stories that make life a little more joyful. Building 10 different galleries that incorporated 117 different paint colors and installing a ball pit containing 200,000 balls helped this museum come to life.