SPACE was selected from among several architecture firms to design the new final departure lounge for a recognized brand of financial services and credit cards. This project is located at terminal 2 of Mexico City airport. The challenge was not straight-forward, the customer was looking for a design that brought together many things at the same time. The main challenges were to generate a multi-purpose space that would represent a contemporary and cosmopolitan image that summarize the brand to design a new experience, in a globalized world in which the brands and products are in a headlong race to position themselves in the minds of the customers to use built spaces as a natural extension of the brand, a complicated but vital challenge. A specialized Branding team was used for this project, who together with the architects generated a hybrid methodology as a result of mixing Branding and architecture. The project design concepts emerged as a consequence of a search for the definition of the brand’s "emotional promise", that is to say that the project was developed around the idea of designing a group of well worked out emotions that would develop as a consequence of a brand experience. To be convincing, the experience would have to be a sensory experience, an experience that would include all senses and that would seek to arouse the emotions. In the case of the final departure lounge the fundamentally functional aspects were worked on at the same time as working on the emotional definition of the space, the great majority of the persons that use these spaces take advantage of them to work before getting on a plane. The emotional solutions would have to be very functional as well being able to give a solution to all the users’ different needs and work habits.