Traditionally, Italianate tenement buildings featured a tripartite façade that consisted of a base, middle, and top with differing details and brickwork used for each portion. Emulating this tradition, The Grand Mulberry’s façade pattern consists of banding at the building’s base on floors 1-2, pediment windows at the middle on floors 3-5, and arched windows and a cornice at the top portion on floor 6. Quoining details that define the bays.

Given the project’s setting, the objective from the onset was to design a building that was contextual yet unmistakably contemporary. While the façade pattern is traditional, the application of the hand-molded domed bricks is very modern—each brick was carefully positioned within the double-stacked running bond coursing to present the illusion of an Italianate façade. The red-orange color pays further homage to the red brick buildings found in the neighborhood.

At the rear of the building, the 7th floor steps back to create a gracious terrace for the penthouse unit that faces both Grand and Mulberry Streets. The penthouse and the building’s bulkhead are wrapped in medium gray standing seam metal panels that create a subtle contrast of material and color. This allows these elements to stand alone but not detract from the brick façade below.

In addition to its residential program, the building will be the new home of the Italian American Museum that will occupy 6,000 square feet, including part of the ground floor and multiple basement floors. The museum’s entrance on Mulberry opens into a double-height atrium. Natural light will flood the lower levels from a skylight on the ground floor.