Art director and founder of Nuun Jewels, Nourah Al Faisal wanted to create a crosscultural space dedicated to her jewellery designs, where Middle Eastern influences would meet French style. According to the brief, the showroom concept would embrace the brand’s identity as well as the architectural and design codes Brunoir had developed for the first window display at the Four Seasons George V. Nourah Al Faisal commissioned Brunoir to design its first showroom in Paris.

Brunoir asked Java Architecture to come and join the project. Together they were able to create a language of cross-cutting expertise between scenography, design and architecture. They developed the concept of a jewellery case by designing a double skin partition that runs along the main wall, and creating a feeling of suspended lightness and spaciousness.

“I love rose gold.”

A favourite of Nuun’s, rose gold became the main thread of the project. Using Nuun’s brand identity and colours (powder pink, gold and white), the Brunoir x Java Architecture team opted for a soft and subdued design style so the jewellery creations would shine fully. If white is the dominant colour on the walls and ceiling, it is enhanced by touches of gold and powder pink. In the main boutique room, the pink tone is softened by indirect light hidden behind the double skin wall. Brass elements contribute to the feeling of refinement and light, with subtle touches of gold here and there on the partitions, furniture, shelves as well as on the fixtures and fittings. The jewels are exhibited in displays inside thin white arches.

At the back, an intimate boudoir provides for discreet and quiet meetings. The boudoir features an inversed curved wall as an echo of the first room. A pink gradation is painted on it and extends onto the wooden floor, adding to its hushed and peaceful ambiance. The mirror wall alternates silver and golden panels, in a game of light and reflections. Light is also at the heart of the project. The soft and warm ambiance in the main room and the boudoir is further enhanced by indirect light and reflections, while direct light inside the displays focuses on the jewellery exclusively to bring out the beauty and shine of the gemstones. The Nuun Jewels boutique is located on the famous Faubourg Saint-Honoré, opposite Le Bristol Paris luxury hotel.

“I want more gold” – Java architectes

When we got out of our first client meeting for the design of the new Nuun jewelery shop in Paris we felt a bit disoriented by the client brief which could be resume as: I want more gold, I love pink.

 After spending a night with our friends from Atelier Brunoir asking ourselves how can we conciliate the client’s desire of shining extravagance and our classical architects desire of a soberness and order we finally agreed one a project: The pink should be slightly diffuse by indirect light, the gold should be spread around the project by adding a number of precious brass construction elements.

Since we had to re-use the glass vitrine from the ancient owner, we decide to place them into metal curved element detached from the building structure. The jewels are unveiled in an intermediate plane, through fine arches that house showcases and brass structures in a nimbus of powdered pink created by the reflection of the pink painted back of the metal structure.

At the back of the shop a more intimate space called the “boudoir” allows to present the more precious pieces.This space was created by adding a simple curved with a pink tie and dye effect inviting the client to feel at ease, to avoid a claustrophobic felling, a mirror was placed on a side wall in order to create a duplication effect.