M-i-d, a Japanese clothing brand for women, has updated another concept store with the space designed by Curiosity, which is located in the Matsuzakaya Nagoya department store. The space embodies the modern and elegant brand identity that m-i-d has been appearing, which is fully reflected in the details.

The high-quality and minimalist design of the m-i-d collections are highlighted in the eyecatching space, as if they were displayed in an art installation.

The shiny copper surface and the monumental columns create a striking first impression, providing the ideal stage for the sophisticated and authentic collections carefully selected by the m-i-d brands. The exquisite curving line invites the customers and naturally guides them into the store, which is the dramatic gateway to the journey of discovering the collections in the mysterious yet comfortable store space.

The moderately curving lines of the columns are reproduced in two dimensions on the copper wall edges, enhancing the warm, inviting atmosphere with the two- and threedimensional sequence.

Reinforcing the striking impression of the space, the copper on the front gate is layered into the back wall and furniture.

The layout of the horizontal space is designed as a landscape with randomly placed furniture. Customers would enjoy browsing through the collections between the monolithic furniture as if walking through a stone garden.

The material palette is organized according to the shade of copper color, from the silvery pink to the shinny reddish brown, in the refined combination with the ivory, which creates the perfect environment to highlight the elegant and sophisticated items of the m-i-d collections.

For the clear brand identity that m-i-d has established, a recognizable store space with iconic elements is required to highlight the brand’s high-quality items and still attract attention. A museum-like space befitting the m-i-d character of elegance has been created with Curiosity’s interpretation for each location and clientele. The different stores, each with its own character, will be a further expression of the brand’s identity and a link to the next chapter.

Team:

Architects: CURIOSITY

Other Participants: NOMURA Co.,Ltd., ModuleX Inc.

Photographer: Satoshi Shigeta

Materials Used:

Flooring: Custom-made carpet, supplied by BEAUCE CORPORATION
Wall: Copper color sheet, supplied by 3M Japan Limited
Wall: Custom ordered Stucco finish, worked by Nishizawa Kogyo
Interior lighting:  ModuleX Inc.
Interior furniture: Wood veneer with beige color, supplied by HONEST AND PARTNERS, Copper color fabric, supplied by RESOURCE INTERNATIONAL Co.,LTD.