As the pandemic swept across the globe, Svenska Spel, located in Visby, was faced with a major challenge. How could they, while adjusting to new conditions, continue to attract top tech talent and emphasize their customer-centric values in premises that were seen as out of date? The answer came in the form of a strategic partnership with Studio Stockholm, sparking a transformative journey from an outdated office to an innovative workspace that not only solved immediate challenges but also became a beacon for future talent. The transformation was far from a simple facelift; it was about creating an environment that fosters collaboration, showcases the company’s tech-savvy nature, and ultimately, manifests their commitment to improving the gaming experience for their customers.

Central to this transformation was a deep-rooted emphasis on sustainability, ensuring that the property was not just refurbished, but rejuvenated in a manner that extended its lifespan and resonated with a forward-thinking, environmentally-conscious ethos.

Challenge
Adapting to the post-pandemic work environment while enhancing Svenska Spel’s attractiveness as an employer in the competitive tech sector.
Embedding Svenska Spel’s customer-centric approach into the physical workspace while effectively utilizing the existing space to promote modern work methods.
Addressing initial misperceptions of the project as a simple refurbishment, instead of a complete workspace transformation.

Process
The development of a comprehensive transformation strategy expanded upon Svenska Spel’s preliminary analysis.
Promoting greater interaction between floors, introducing a diverse range of work environments, and unveiling previously hidden operations to the forefront.
Utilizing local materials from Gotland to create an authentic yet modern environment.

Result
Positive feedback from employees, with an observed increase in productivity.
Successfully attracting talent from beyond Stockholm and Visby, leveraging the transformed workspace.
A disconnection of 2000 sqm without loss or perceived lack of space, creating a long-term economic benefit.

The project demonstrated how a building, initially thought to be beyond its prime, could be transformed into a modern, sustainable workspace, extending its usability for years to come.