The transformation of Louis Vuitton Ginza Namiki is the third collaboration between Jun Aoki & Associates, now Aoki & Shinagawa + Associates, and Louis Vuitton after completing Louis Vuitton Maison Osaka Midosuji in 2020 and Louis Vuitton Ginza Matsuya in 2013.
For the Ginza Namiki store, occupied by Louis Vuitton since 1981, Jun Aoki was inspired by the reflections of water and translated the phenomenon into a rippling glass facade. The undulating surface made up out of two layers of dichroic glass reflect shifting colors onto the staircase and interiors.
The corner is opened up with a double height shop window fitted with curved glass. The signature Louis Vuitton window display is the only opening from street level into the shimmering tower.
Interior designer Peter Marino continues the organic aesthetic into the interiors with a ribbon-like oak staircase. An artistic application of plaster surrounding the staircase is a reinterpretation of Kimiko Fujimura’s painting Wave Blue Line.
When shoppers move through the store the water metaphor further resonates in curving counters, ceiling panels and rounded furniture.
On the top floor Louis Vuitton debuts with Le Chocolat V as chocolatier and you can find Le Café V.
