The AI work of Meta is cutting edge in the field, and they need to communicate their work in a clear and stylish way, where the frames underline the message they want to get across.

For their tour of specialist AI events starting in Vienna and going to several places across the world through 2024 and 2025, Meta chose renowned Dublin based agency Cogs & Marvel to conceptualize a full experience, which could help them achieve the messaging they wanted to get across.

Cogs & Marvel needed to have an easily movable and yet advanced stand that could house many aspects of the experience at once.

Using the flexibility of the original cube and the experience of the GRID team, Cogs & Marvel and GRID together planned out a compact but content-rich booth. Here, Metas experts can convey information to groups in an interactive manner while, at the same time, visitors are walking around in the booth and learning about the many projects.

For the booth, many different sized configurations were brought about with the GRID modular system. A combination of GRID-cubes and half GRID-cubes were used to achieve depth in the design and different brand-coloured panels and graphics made sure there was no doubt about the brand at hand.

Plant boxes and oak-finish were spread throughout to break up the visual style with something fresh and to crown it, a special overhanging lantern made with GRID-cubes was built and hung above the booth to bring light and focus on the experience.