Rolling Roaster, a coffee shop from Phran Nok, is planning to expand with its third branch located in The Earth Ekamai project. The project allocates surrounding spaces, and all architects, but the shop's interior and certain external areas are designed by TasteSpace.
The owner's challenge is to expand the shop into the city, providing a new dining experience from daytime to nighttime, combining coffee and cocktails. The main theme is "Future Comfort and New Experience." Building on the concept of Third Wave Coffee, Taste Space proposes a new idea called "Parallel World," a world that runs parallel to ours but in the opposite direction, yet still within the same timeframe.
This concept replaces the three-leaf world (Past/Present/Future) with a world of Coffee/Customer/Cocktail, emphasizing products and functionality. Three counter designs are introduced: Coffee Counter, Welcome Counter, and Cocktail Counter, all united by a circular function design. The central location of these counters serves staff, bartenders, and baristas, creating a focal point resembling a stage visible from any part of the shop.
The challenging part of this project is to provide convenient functionality for staff while maintaining a visually appealing design. The counters act like solar rings, expanding the view of the counters to resemble a solar system.
The mood and tone inside the shop focus on bright colors, with a specific emphasis on brown metallic for the counters and stairs to make them stand out.
