We Coffee is an oriental-influenced coffee shop, with personalized products and a diverse menu of authentic coffees, teas, sweets and snacks.
For its second store in Brazil, located in the Jardins Paulista neighborhood in São Paulo, we designed the space following the same concept as the first store with an immersive, minimalist and contemporary space, but using other materials and textures, always in shades of white.
The white space allows highlighting the food, which are mostly colored and with unique shapes and flavors.
We brought grandeur to the facade by designing vertical louvers that help to maintain the visual language of the ground floor and mezzanine, ensuring greater prominence for the cafeteria on the busy corner of Alameda Lorena and Haddock Lobo.
Organicity is one of the main concepts for the We Coffee project, and in addition to curved shapes, whether in the lining or in the layout of the layout, we also researched and chose a curved coating, sensorially expanding the customer experience.
With tables designed exclusively for the café and seating by designer Marcelo Caruso, we organized the layout with neutral and sophisticated elements.
