A.I. The first chair made of recycled material
Kartell takes another step forward in its ongoing commitment towards environmental sustainability, continuing along the path taken with the industrial manifesto Kartell loves the planet. A.I. is the new chair in which the company uses recycled material for the first time, adopting a virtuous process that helps clean up the environment by reusing industrial scrap, turning it back into raw material and thereby activating a system of circular economy.
A.I. is made with a 100% recycled thermoplastic technopolymer obtained from pure scrap material that has been set aside and is not contaminated by other materials. The choice is dictated by the possibility, made available only now by technology, to use scrap material that guarantees the aesthetic quality and structural requirements of the product, reducing the emissions necessary for its production.
Thanks to the collaboration between Kartell, Philippe Starck and Autodesk, a leading American company in the production of 3D engineering and entertainment software, a next-generation chair made of 100% recycled material has been created, designed by combining human and artificial intelligence. Technological research and development, today just like seventy years ago, enable Kartell to continue identifying new design solutions, using materials that can be regenerated and which have no negative impact on the environment.
The added value of A.I. lies in the fact that it is the first design chair conceived by Artificial Intelligence in response to input received from the designer (Philippe Starck) and the know-how of the company (Kartell). Specifically, creative thinking, company know-how and artificial intelligence have merged to develop a chair model based on an algorithm that respects the original brief of the designer and the company - a comfortable chair with the structural strength and solidity required while upholding one of Kartell’s main values: to be an injection-moulded industrial product of outstanding aesthetic quality.
Artificial inelligence does not replace the designer’s creative touch, which is always an absolute necessity for the project and the company procedure for the production of the moulds, but helps speed up the prototyping and planning processes, shortening the time to market. The designer’s know-how and creativity are indispensable and generative design simply enhances them, offering solutions that allow the designer to do more with less material, avoiding waste and, ultimately, respecting the environment.
“Every year, Kartell explores new technologies and new materials, setting increasingly ambitious goals not only at industrial level but also in terms of compliance with sustainability protocols” - says Claudio Luti, Kartell’s Chairman. “We wanted to be the first to exploit this new technology in the furnishing sector, which allows us to combine generative design, industrial technology and respect for the environment, creating next-generation, eco-friendly products without sacrificing aesthetic quality and performance, succeeding in considerably shortening the time to market”.