GROOVE

GROOVE in English literally means notch, but also routine, something that repeats itself cyclically, just like the strips on each piece of the collection. As often happens in the evolution of spoken language, the term became more popular in the 1960s music indicating the grooves on vinyl records. There is also the English verb “to groove”, meaning to enjoy intensely, playing music at its best, enjoy exciting emotions. Still today, the common slang saying “has a nice groove” means a music or a musician can create a powerful empathy with the listener simply through rhythmic language. Thanks to its fresh, scenic and refined style, Groove reveals an empathic soul, and is a multipurpose collection.