Kassiewijle presents Kiss My Name
‘Kassiewijle’ is a collective of young designers and more established artists who explore the boundaries of the interior. With Kiss my Name they present a colorful setting that challenges the audience to not only see the products, but also experience them. The exhibition will be on display from 12 till 17 April 2016 during the Salone del Mobile at Via Massimiano 23 Lambrate, Milan.
Kiss my Name
Product designers Visser & Meijwaard, Studio KnockOut and artists Linda Nieuwstad and Jan van der Ploeg unite their work together in a conceptual presentation, combining giant flowers, coffins made of PVC cloth, large murals and dazzling ceramic chandeliers. Kiss my Name is a singular world of elements that find each other in an exhibition where the audience doesn’t just look at products, but walks into an experience.
"The work we make is extravagant. We deal with the big gestures, rituals and themes. From an aesthetic world of material, color and shape we make objects full of expression that are sometimes real products, sometimes more art and sometimes more decor and space.
The central pieces of our exhibition are coffins which are suitable for reuse. This is a product that is far removed from a glossy lifestyle, and is often found in serene, tranquil surroundings. We focused on how we could design a new world of pomp and rituals around the theme of grief in a distinctive new design language.
As a design collective we are looking for a new interpretation of space and perception. "
Kiss my Name is on display in Milan with support of the Dutch Creative Industries Fund.
Visser & Meijwaard is a design studio by Steven Visser (1985) and Vera Meijwaard (1988). Their ‘Truecolors’ collection received excellent reviews internationally
at the Salone del Mobile 2015 in Milan. The designer duo creates distinct but minimalistic products of which versatile materials and clear shapes constitute the essence. In their designs they are guided by distinctive details and the way in which the product is constructed.
Studio KnockOut is a design studio founded by Mick van der Pluijm (1989). His work reflects his love for the past; an unlimited source of visual elements to innovate and transform into a new design. Characteristic herein is his playing with proportions, which often results in products that are slightly larger and more ponderous than usual.
Linda Nieuwstad (1974) has built her reputation as an artist by constructing large lush flowers made of distinct industrial materials such as plastic, felt, tarpaulin and steel. The flowers are blown up to disproportionately large objects, allowing you to wander around in her work. In addition to the many compositions that Nieuwstad made for industrial buildings, hospitals and museums, her flowers can now be found in the Dutch landscape.
Jan van der Ploeg (1959) is a skilled designer and an outstanding artist who focuses on murals which bind with the perception of space. Van der Ploeg uses public areas such as the stairwell, a hallway or a diagonal wall facing the street to dramatize the architecture and the location with color, repetition and scale.
Coffins, stool and bench by Visser & Meijwaard
Flowers by Linda Nieuwstad
Ceramics by Studio KnockOut
Photography by Kevin Rijnders