With the UK’s bathrooms in dire need of a spring clean, almost 70% of those surveyed said they currently had up to 10 unused pamper products, with the remainder having up to 30 bottles, packs and tubes simply gathering dust.
Shampoo is the most wasted product, closely followed by shower gel (which came top with men as the most wasted item) and moisturiser, (which was the most neglected beauty product by women). Over a quarter of respondents said their bathroom also held host to out of date medicines but most shockingly, 54% said that they would still use them regardless, with men proving to be particularly lax on this issue.
The most common reasons provided for hoarding so many unused or out of date items in the bathroom was because people ‘forgot they were there’ and ‘always buy too much and never get round to using it’, whilst 58% said the majority of their unused toiletry items were from unwanted gift packs.
Special store promotions were also cited as a key reason why Brits buy more products than they need, with 61% saying they would still take up a multi-buy offer even if they knew they wouldn’t get around to using it all.