PearsonLloyd was commissioned to create a set of wayfinding products for the newly opened Westfield Shopping Centre in London. The object of the project was to create a comprehensive design language for the wayfinding products that could carry the different information and signage systems throughout the Shopping Center. This included digital information points, digital advertising space, orientation signage and markers, as well as concierge desks, and information terminals. Westfield is a large development with 1.5m square meters of shopping space. A sleek and modern urban mall, the environment is to feel light and sophisticated, with lavish storefronts and spectacular features such as sweeping staircases and an undulating glass roof. The challenge lies in creating a set of wayfinding products that is at once expressive, yet complements the various features of this lush environment.
The result is a family of white, sculptural products that are at once impressive, yet unassuming. The forms are elegant and fluid to reflect Westfield’s refined shopping experience. The forms morph organically to deliver the different wayfinding products. Made in Corian, these self-finished products can be easily maintained.
