New dream house blends family life, flawless design, and content-ready corners — every angle is a photo op.
When one of Israel’s leading influencers decides to move into a new home in Ness Ziona, you can be sure it won’t be just another standard apartment. Her new house, designed by interior designer Liad Yosef, blends family-friendly practicality with impressive aesthetics - and most importantly: it’s tailored for social media work. The house spans three levels: a basement, a ground floor, and a gallery. “The original layout was good, so we didn’t break any walls — we just replaced everything,” says Yosef. “From new lighting design to wall coverings, flooring, furniture, and precise planning of every area in the house.”
When one of Israel’s leading influencers decides to move into a new home in Ness Ziona, you can be sure it won’t be just another standard apartment. The requirements for the new house had to blend family-friendly practicality with impressive aesthetics - and most importantly: it had to be tailored for social media work. From the living room to the walk-in closet, every detail had to be carefully selected - both for real life and for visual appeal.
Liad Yosef on the influencer connection: “Our connection started on Instagram - where else, really?” Yosef shares. “The moment the move became official, it was clear we’d work together. She knew exactly what she needed - a practical and comfortable home for the kids, but also one that would look amazing in photos as she promotes her independent brand and others, and be pleasant for hosting and filming.”
The key challenge was for the home to be homey for the influencer and her children, but also for the home to serve as a studio, a set, and a work platform. “We knew every corner had to be photo-ready — so every decision, including lighting, colors, and even furniture placement, was made with a dual purpose in mind: both functional and visual,” Yosef explains.
The design on the entrance floor aims for warmth: a spacious living room with large sofas, a shaggy rug, soft textiles, and cozy lighting. The kitchen was designed for practicality, featuring a porcelain countertop from Gattaneo Marble, with a natural yet highly durable look. The basement was redesigned as a luxurious entertainment space with an indoor pool. The floor is covered in water- and slip-resistant parquet, the walls in natural stone, and the lighting was crafted to create a pleasant daylight feel.
The influencer’s children received rooms fully tailored to their interests. Yosef: “The son’s room features a low bed and horse-themed decor, while the daughter’s room was styled in a personalized princess theme. Even their bathrooms are tiled with thin terrazzo tiles — everything consistent, minimalist, and aesthetic.” The top floor is the highlight of the house — a whole level transformed into a large, custom-designed walk-in closet in collaboration with Riviera Closets
