The design of AASSTTIINN’s pop-up store is mainly formed based on the graphical elements of the brand’s visual identity and is inspired by the brand’s statement which defines AASSTTIINN as an online platform for Iranian designers.

AASSTTIINN is a community of magicians. Magic takes place at the circus and the circus is always on the move. AASSTTIINN’s pop-up is a circus, always ready to pack up and move away. As the circus reaches a new destination, all the instruments are unpacked and reassembled to blow your mind with a new magic trick. We designed AASSTTIINN’s circus; A collection that belongs to no specific spatial context. One day it can be assembled at Ava Center, the other day you can find it somewhere else. Wherever the circus reaches, it then reassembles itself and owns the place. Iron, stone, and mirror are all the materials used in designing the circus and the rest is part of TehranPlatform’s Magic tricks.