AESOP SHINJUKU

A jungle of buildings, small alleys with extreme density, and the cities atmosphere of glittering neon-signs. Sihinjuku is always a city with an image of artificial chaos, but also with a nostalgic 80’s atmosphere, and a human-like feeling. We came upon the idea creating a store that can merge this kind of Shinjuku atmosphere, with the opposite natural and generous feeling the Aesop brand has. Cold but warm, new but nostalgic. A place that functions as a new retreat in such city. We chose stainless steel with a mirror finish for the main material. Chipped plaster walls finished with a rough expression, combined with a glorious artificial volume of stainless steel will be applied to create a shop space that is distinct to Shinjuku but also reflects the Aesop brand through its design.