ARHA is a brand that presents elegant, modern dresses shaped through simple yet refined tailoring. Breaking away from the traditional ceremony culture obsessed by complicated procedures and formality, the brand proposes a “new moment” that is more concise, essential, and self-directed. This project focuses on translating ARHA’s philosophy into a spatial language.

The new space of ARHA reveals the brand’s refined and sophisticated identity through a clear contrast between black and white, and through layered varied textures created by the interaction of structured and unstructured geometries.

Diagonal elements placed between orthogonal elements and flowing curved walls were designed to tune the movement and subtly control the spatial tension along the circulation path. These components organically adjust spatial density and articulate visual nuance through material and structural variation.

A visual palette of three tones—white wall surfaces, black flooring, and burgundy urethane paint as a design point element—creates an understated and elegant scene. Stainless steel, the primary material, is applied in diverse finishes such as hairline, polishing, vibration, and super-mirror texture generating contrast and spatial density within the space with its own refined sophistication and inherent roughness.

Mirrors placed within columns and walls extend visual continuity and make the space perceived as wider and more flexible space.

Through these variations in structural forms and materials, we infused the space with the values of ARHA, creating a space where a new form of wedding culture can be experienced.

Material Used
1. Flooring : Wood Flooring
2. Wall : Stainless Steel, Painting, Mirror
3. Ceiling : Painting, Stretched Ceiling

Drawing