Attitude Boutique

David Dworkind

• Architects

Attitude on St-Denis is a retail boutique in Montreal that specializes in plastic-free beauty products. From the moment you step inside, the design of the space reflects their commitment to sustainability and a connection to nature.

photo_credit David Dworkind — David Dworkind

The lush planter beds filled with a mix of moss, rocks and branches are strategically placed throughout the store to mimic a journey through nature on a boardwalk creating a natural and serene environment. The use of natural materials such as granite, lime plaster, and white oak gives a tactile and earthy feel to the space.

As you enter, a ramp leads you up to a raised floor in large format ceramic tiles which allows for recessed planter beds and stone displays. This subtle elevation change immediately transports you into a new space, a forest floor full of life and color.

The central island, a granite boulder with two sinks carved out of it, is the main focal point of the space. The boulder-like shape and texture of the island suggest a natural element, as if it has been carved by the forces of nature over time. This centerpiece perfectly complements the natural theme of the space, giving customers the sense of being in a nature surrounded by rock formations.

A refill station is integrated into the wall at the back of the space where customers can reuse their aluminum bottles, aligning with the boutique's mission of promoting sustainability. The refill station is designed to be functional yet beautiful, showcasing a natural and minimalist aesthetic.

Attitude on St-Denis is a perfect example of a retail space that seamlessly blends beauty, sustainability, and nature. The design of the space creates an immersive and calming environment, encouraging customers to take their time and fully experience the store's unique offerings. It is a true testament to the power of design in creating an emotional connection between people and the environment.