We started the project from the very beginning, building the brand from scratch. All the details fill in the blanks of the same story, from the name, the slogan, the visual identity, to the ambient and the design of the whole place. We aimed for a spot that combines everything in one idea: to be fresh - any time of the day, cozy and make you feel like home.
The menu is avocado based, so the brand had to deliver the message properly: the feeling of fresh in everything: the fresh food, the fresh drinks, recharging your batteries and getting you ready for a new day.
The place is part of an old building, in the beautiful historical heart of Oradea, Romania. Our goal was to highlight the natural beauty of the brick arches, filled by the ash wood touches. Working with warm colors, we followed the idea of the branding concept.
1. Mosaic: Mosaic Factory
2. Finishes: Geologix, Oradea
3. Interior lighting: custom made by Ambiflux; pendant lighting – Thehome.ro
4. Interior furniture: custom made by Saramob, Oradea
5. Bar stools: custom made by Duval Furniture
6. Wallpaper: Ideamurale