Nestled in the urban jungle of South Delhi, BAGH (by Seasons Vadodara) where landscape converges with the tapestry of tradition, lies a 900 sq. ft. store that celebrates the timeless beauty of ethnic attire. The store is set in a soothing material palette, consisting of earthy tones of yellows, beiges and hints of teal green on the windows with bursts of red fabric for the cash counter.
The brief provided by the client was to maximize display space and yet not make the space cramped, and to also accommodate enough of their collection in a categorical manner to provide an easy usage to its end users and make the most of every inch of the space.
The store is set in a soothing material palette, comprising of colour of earth, which are yellows, beiges and hints of teal green and red. The inside walls wear subdued tones of linen, with a flooring of mirror yellow kota which comes in variation.
Off-White toned furniture in combination with wooden furniture stands out against the light coloured walls. These colors not only evoke warmth but also act as a perfect canvas for all the prints and colors of the textiles.
The flooring is an enchanting composition of mirror and river polish yellow kota. This stone exudes a radiant golden sheen that bathes the space in a warm and inviting glow. Upon entering the space, a careful composition of river finish kota has been laid out,with a deliberate variation in sizes, forming an entry way for the store. As you explore further into the store, river finish yellow Kota stone inlays appear at various junctions, breaking the monotony of the mirror polish and creating visual interest.
The spatial distribution has been done in a manner wherein the display has been spread out on the periphery of the store along with central table, which automatically creating niches for different sections of garments, along with a few central racks which would display their latest collection, an attempt to make sure users have to run through this particular section. The trial rooms and other service oriented spaces have been set up at the utmost end of the store to maintain a certain amount of privacy for the users and the staff as well.
The cash counter has been strategically placed on one side of the store centrally, in a way that they can get full vision of the store.
Refurbished Off-White toned furniture in combination with wooden tables stands out against the beige coloured walls. These colors not only evoke warmth but also act as a perfect canvas for all the prints and colors of the textiles.
The facade of this store is a sight to behold, clad in yellow particle board. Against this background the branding stands out in a striking contrast of a forest green shade, adding a contemporary twist to the traditional aesthetics along with brushed brass look letters to invoke a rustic essence.
Team:
Architect: Darshali Golani, Parnavi Mendon & Dweeta Dawda
Photography: Abhay Khatri
Material Used:
1. Facade cladding: Virocs sheet
2. Flooring: Yellow Kota
3. Doors: Wood with green polish
4. Windows: Wood with green polish
5. Interior lighting: Philips
6. Interior furniture: Wooden refurbished racks
