New multibrand store
base blu inaugurates its new 3-storey multi-brand store in varese that blends fashion and gastronomy in a single space, combining base blu's men's clothing and accessories proposal with base blu bar. The store is located in a historic building of the '20s in the central corso matteotti and the project, created by studiodinicataldi (firm based in milan), skilfully mixes modern elements with a careful selection of historical design furnishings, keeping the tradition of the building alive. Base blu uomo is not simply a store, but a place where shopping becomes a unique experience. Each floor has its own identity, characterized by a mix of tradition and modernity. The entire store offers a new path that starts from the bar continues in the spaces dedicated to the shopping experience on the upper floors, up to the suite, creating a welcoming and sophisticated space.
Boutique
On the first floor there are the "high end" brands together with the young and avant-garde research brands. In the center of the room dominates a futuristic blue volume dedicated to sneakers
The second floor offers a balanced mix of class and modernity, perfect for the more formal man who seeks essentiality and attention to detail. The light installation, a portion of a modular system used in various projects by oscar niemeyer, and the unique tortoiseshell table made in 1973 by italian crafters, create an elegant and comfortable atmosphere.
The suite
The third floor, with its romantic window, is reserved for the "made to order" suite, where customers can try on the garments in total intimacy. Immersed in an true blue atmosphere, the suite transports you to a sort of refined alcove. Furnished with iconic pieces such as the saratoga sofa with an exclusive gray leather, the suite combines design and comfort. A versatile space to host private events as well.
On the ground floor, the base blu bar, a foyer that allows a preview of the multibrand store, welcomes customers with two generous windows dedicated to clothing and invites into a refined area, ideal for breakfast, coffee break or to enjoy quality food and wine proposals. The selection of cocktails is wide and exclusive.
A dedicated corner hosts the products of the starred restaurant “da vittorio”.
The 70s influences are evident in the large bright ceiling of the bar and the wall sconces along the way.the two stilnovo lamps frame the important counter, in verde alpi marble, of the bar. The t-armchairs chairs, with their organic design and natural leather, add a touch of class and comfort.
This space is not just a bar, but a place where fashion & food blend perfectly, offering customers a unique experience.
Team:
Architect: STUDIODINICATALDI
Photography: Paola Pansini
