The commercial space is located in Buenos Aires. It´s small surface (735 ft2 ) was decisive to its compositional strategy, since in such a small space the impact had to be immediate. Therefore, the colors had to achieve an immediate immersion effect.
Having in mind that the product are burgers, the design strategy is based on the single intervention (folds) of the single material (sheet metal), enriching the sobriety through changes of rhythm, application of textured patinas and lighting design, all of which refers to the hot iron of the baking plates.
Its rythm shifts, textured patinas, lighting design, red neon tones, and the scarce graphic intervention are all associated with the leading idea of hot cast iron plates.
Team:
Concept design, schematic, design developments: Hitzig Militello architects
Project Team: Arch. Gaston Gonzalez Vivo
Photography: Federico Kulekdjian
Material Used:
1. Krapa: Art installation
2. Taller numeros primos: Furniture
