The fast food industry could be largely divided into two - the major fast food corporations like Mcdonald’s and Burger King on the one hand, and on the other, small street food businesses. Although the latter could also be a part of a chain with a few locations, the overall atmosphere is usually that of authenticity and intimacy which connects the customer to the space, the brand, and its employees.
Burger Station is the new sister of Bread Station - A proven successful cafe and bakery brand. The owners have felt the need to open a place that would allow their customer base (and themselves) to enjoy a hot and delicious lunch and dinner in addition to the coffee, breads and pastries that they already serve. Being long time hamburger enthusiasts, the founding brothers have decided to open “Burger Station” -A boutique street food brand which offers delicious and quality burgers.
In compliance with the original brand, the ambiance at the new place had to be easy going, free spirited and intimate as well as powerful and classic.
The design style that was loved by both the owners and the designer, is defined by the extensive use of iron, a variety of graphic designs and shades of black. All of these served as a guideline while designing the burger joint, though mild changes were applied in order to distinguish the new concept and to adjust it to its potential audience.
The materials -
The floors and walls are covered in tin foil laminated-looking porcelain tiles. Along the grill station, we covered the wall with a variety of dynamically spread squared tiles instead of the usual stainless steel.
The walls and ceiling were professionally painted by a very talented female artist, which gives the place its desired cool and edgy feel.
The main counter is made out of metal elements - profiles of iron and tin that were oxidized, sanded and bent to achieve a rustic and authentic look.
Above the counter, we designed a unit of iron net shelves which conveniently hold packages, serving dishes, stainless steel trays, pickle jars and a selection of alcohol. These shelves were “aged” using the same techniques used for the counter.
All the workstations were planned as a continuous stainless steel surface that includes built in fridges, storing closets and shelves.
Since we’re all huge fans of cool graphics and signs, the right hand wall exhibits a graffiti menu. Along the pictures of the products, there are hanging signs which point to the direction of the cashier, and the bathroom. Outside the store front, you’ll also find an inviting burger neon sign.
In the back of the space there's a selection of artificial plants covering the wall. They are lit with antique looking light spots, agreeing well with the rest of the design. At the main counter and in the outside seating area, there are high black metal bar stools with brown leather cushions to complete the rustic feel. All of these elements combined, result in a unique atmosphere that is inviting, warm and cool.
