Design : YOON SPACE / Yoon seok-min (02) 575-8166 Design Team : YOON SPACE / kim Hye-min Design Join : COLOURED by/ (Lee Yong-hun, Park chang-min) , 3D/ Choi Jin-heung 010-9357-2624 Construction: GIGA G.M.S / Lee Gil-sung 010-8701-9597 Location : 35 Apgujeong Street 46 , Gangnam-gu, Seoul, korea Area : 180.47m2 Finish-Floor : Tile , Epoxy Wall : Paint , HR Plate Ceiling : PB , paint, barrisol Photo : Indiphos / Song ki-myoun 010-704-1970
Elbon which has presented diverse cultures in the field of fasion, eating-out, and leisure starting from flagship store at Garosu-gil, opend a select shop by Elbon near Dosan park. By Elbon introduces trendy and popular products with the exclusivity of existing Elbon style, and gives strong first impression from its facade using black and yellow colors.
Facade Reminding of Red Carpet
Commercial space has been expressed by applying symbolic and exaggerated elements like a stage to show a perfect story in limited space. Facade of By Elbon with strong image aims at attracting customers by stimulating curiosity through these exaggerated elements. It is said that the designer thought that exact coincidence between modern sides and classical and antique existing building could look attractive enough. The modern sides to from this space are completed only with black, white and yellow, and the road forcing into inside from outside from outside, cafe finished in black is on the left and shop is on the right. The road connected to the mezzanine raised its level 1.4m high, adds interest to the space, leading human traffic line naturally, and lower part of the mezzanine used as storage increases space efficiency.
Pictorial Elements Adding Cubic Effect to Space
Cubic effect and perceptional depth in sall area are expressed with intentional layers, and one of good methods to provide diverse informations for limited space three-dimensionally is to apply picture or graphic element to it. In the white display space of By Elbon. a magnificent objet and lighting fixture on the ceiling comes in sight fist of all. inspired by Anish Kapoor, an artwork of installation artist from India, this object of three-dimensional and unique key element of this space. And perpendicular axis of shelf manufactured with particle wood connecting to the ceiling, creates directivity and expansional sense simultaneously at this space.
