Nestled in the ordered and luminous landscape of the Chianti hills, just a few kilometres from Florence, Casa Ruffino by b-arch studio takes shape within Tenuta Poggio Casciano as a layered and complex hospitality project, capable of interpreting the site’s historical memory through a contemporary language that is measured, aware and refined.
The project was conceived with the aim of accompanying the evolution of the Ruffino brand over time, translating its identity and values into a unified spatial experience. Winery, guided tours and tasting routes, the Tre Rane Restaurant, the wine shop and the Wine Relais thus coexist within a single design vision, where production, storytelling and hospitality become parts of one coherent experience. The distinctive character of the project also lies in the very nature of the intervention. Each compositional choice contributes to a unified and recognisable renewal, while preserving the historical value of the architectural structure. The interiors maintain the original layout of the rooms, enhancing period terracotta floors, exposed beams and historic surfaces that dialogue with contemporary materials.
Colour, materiality, light and the rhythm of the spaces construct a coherent narrative that accompanies the visitor through the estate’s various functions, rooting the experience in the productive and symbolic context of wine. Casa Ruffino thus goes beyond the conventional dimension of hospitality to become a cultural as well as architectural project.