The cooperation of Amerikka Design Office Ltd. and SOK’s Coffee House café chain began in spring 2011 and the first completed locations are being opened to the public in October and November 2011. In addition to an increase in customer seating and sales, emphasis has been put on space concept development work for Coffee House recognition as well as on the chain’s distinctive character and visibility. Attraction has been increased on the brand level and specifically in café premises and the surrounding street environment.

The Coffee House chain currently numbers 26 cafés. The continuous concept development and the rollout process will thereby continue for several years. Not only in the steering of the chain by SOK’s Hospitality Business but also within the regional cooperative retail outlet sector, belief in the positive impact of concept renewal – both financially and in imagination and image – is strong.