Cruna | Pitti Uomo 102
Studio Campo

Cruna | Pitti Uomo 102

DEFERRARI+MODESTI as Architects

The brand Cruna is participating in the summer edition of Pitti Uomo 2022 to showcase its collection of clothes that are born from the tradition of Made in Italy but look to the future and innovation.

photo_credit Studio Campo
Studio Campo

TheExhibition Design is organized into an initial space dedicated to the reception and display of clothes, and a small room inside, where people can meet, receive buyers, and consult collection catalogs. Both spaces are connected by a curtain with a light pastel tone, a scenic device that acts as a common thread inExhibition Design.

photo_credit Studio Campo
Studio Campo
photo_credit Studio Campo
Studio Campo

In the center of the booth, a honey-colored display is placed, a shiny volume that works as the centerpiece of the space, supporting the brass-finished perimeter hangers.

photo_credit Studio Campo
Studio Campo
photo_credit Studio Campo
Studio Campo
photo_credit Studio Campo
Studio Campo

The warm tones of the curtain and floor carpeting are echoed by the interior room's backdrop, which is covered in hemp fabric and designed with a rhythm of vertical wooden slats. Light fixtures add depth to the space, alternating diffuse light with punctual lighting and shadowy areas with a collected atmosphere.

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