Cruna | Pitti Uomo 2020
Studio Campo

Cruna | Pitti Uomo 2020

DEFERRARI+MODESTI as Architects

Cruna participates in the winter edition of Pitti Uomo 2020, exhibiting its collection of clothes that are born through research on fabrics and artisan processes of Made in Italy, with an eye to experimentation and innovation.

photo_credit Studio Campo
Studio Campo
photo_credit Studio Campo
Studio Campo
photo_credit Studio Campo
Studio Campo

The set-up is organized in a single space and alternates continuous elements, such as the linear hanger on the entrance wall or the curtain that covers the interior of the stand, with full, punctual volumes, combined to create displays, seats and support planes.

photo_credit Studio Campo
Studio Campo

The project plays with the warm tones of the curtain, the furnishings and the carpeted floor, to set up an informal, welcoming space in which to welcome customers and fans of the brand.

photo_credit Studio Campo
Studio Campo

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