The world of Swarovski chains

ayami takada architects as Architects

A brilliant display that draws out the charm of the chain by Swarovski and stirs the imagination of wearing was thought out from image of building & illuminating façade design. The entrance to the world of MARIKO travels all over Japan while changing the arrangement depending on the exhibition place. This is a demonstration experiment that considers a new architecture. The challenge was how to show a large number of products with the same shape but different colors and combinations.

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The chain itself, which is sold separately, is used as a decoration to create furniture that will draw you into the world of Swarovski chains. We also used a large number of drawers that can be lined up as a surface, and by classifying by system, we proposed a mechanism that makes it easy to compare products and find what you want. Carefully selected motifs are lined up in the decoration that resembles a waterside garden. The variations of the products you care about are sorted by the tray dividers, and you can choose from the drawers. Like a real garden that is pruned seasonally to make flowers bloom and change the color of the leaves, this display allows you to enjoy the seasonal aspects as it changes from place to place.

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