Express refurbishment for the multi-brand clothing shop De la Ceca a la Meca at 3 Lealtad Street in Santander. Attracting the eye of the passer-by was our first objective and, through a striking window display in a wraparound indigo colour, we managed to draw attention to the product displayed on hangers suspended on a white background that highlights it and gives it the necessary value to boost sales.
Miguel's taste in the selection of his fashion items, already recognised for many years in the centre of Santander, made the task much easier for us because we did not need any further artifice to make the shop an invitation to come in and take a look at the models on display.
More is less and so we didn't want to add anything unnecessary or distracting to the real reason for the move to their new shop to provide a better experience for their customers.
