Dolce & Gabbana unveiled its latest concept store designed by Gwenael Nicolas in the heart of the vibrant Mall of the Emirates in Dubai.
This groundbreaking space transcends traditional retail environments, offering a unique blend of avant-garde design and a visionary approach to the brand's future.
As visitors step through the doors of the “DG Forum”, they are immediately enveloped in a scenographic corridor that serves as a visual introduction to the brand's rich history and future aspirations. The central corridor creates an immersive experience, seamlessly blending the past, present, and future of the brand.
Bold and theatrical, this space sets the tone for what lies beyond.
The Interior design of the "DG Forum" Is a celebration of innovation and creativity.
A series of interconnected boxes dominate the space, each housing a curated selection of Dolce & Gabbana's iconic pieces from various collections. These boxes serve as both display units and intimate, private shopping alcoves, offering customers a personalized and immersive journey through the brand's evolution.
The conceptualization of the " DG Forum " draws inspiration from the brand's rich visions, symbolizing the simplicity and the complexity of Dolce & Gabbana's legacy. The boxes, meticulously arranged and illuminated, represent chapters in the brand's past, presence, and future. From the iconic Sicilian icons to the revolutionary and modern collections, each box tells a tale of craftsmanship, passion, and the tireless curiosity of innovation.
The central corridor not only acts as a connecting element but also serves as a dynamic space for special events, fashion shows, and immersive brand experiences. The versatility of the design ensures that the " DG Forum " is not just a store but a cultural hub, a space where fashion enthusiasts, art lovers, and curious minds converge.
In essence, the " DG Forum " is not just a retail space; it is a living statement to Dolce & Gabbana's determinate commitment to pushing boundaries and shaping the future of luxury fashion and lifestyle.
The DG Forum is at the same time, a celebration of heritage and a canvas for innovation, the sense of curiosity applied to the brand's ever-evolving narrative.
As visitors navigate through the interconnected boxes and traverse the scenographic corridor, they are not merely shopping; They are embarking on a transformative journey through time, style, and the extraordinary "Saper Fare" Of Dolce & Gabbana.
Team:
Architects: CURIOSITY INC.
Other Participants: DG STORE AND PROPERTIES / ESA engineering
DECO emirates
Materials Used:
Flooring: BASALTINA STONE / LAQUERED GLASS / WHITE STUCCO / CHAMPAGNE GOLD METAL DETAILS
Wall: WHITE STUCCO / LAQUERED GLASS
Interior lighting: Lighting designer: Cristian Miola (CML) Lighting products: Flos, Formula luci Italia (FLI)
Interior furniture: DG casa by Luxury Living Group
