Setting foot in ‘ello, derived from “hello”, is as captivating as getting lost in wonderland. The fantastic futuristic doughnut pop-up shop is both visually stimulating and architecturally unique with its chrome reflective cylinders that create impressive optical illusions.
Completing the chromatic immersion is an intriguing mirror concept that is meticulously executed throughout the space for a re-envisioned, interactive F&B experience. By combining food and art, ‘ello is heart-warming and inviting like a friendly greeting that opens the doors of opportunity.
Inspired by the incredibly vivid branding colours, the cubic structure and its stretched-out counter are anchored by a fanciful scheme composed of iridescent metal that changes the stereotypical concept of static space and stimulates engaging dialogues within the dynamic environment. Meanwhile, bright and breezy lighting accentuates a friendly vibe and positive mood for the customers. Boosting the otherworldly ambiance further is a lighted platform at the base that appears to be floating and provides a complementary glow.
Serving up delectable handcrafted doughnuts and creative beverages, the trendsetting outlet offers an offbeat canvas for those who dare to dine adventurously. Apart from grab-and-go options, guests are given the feasibility to enjoy a casual chat and delicacies at one of the two long tables where the logos of ‘ello repeatedly appear in various layouts and forms to echo with the newly-revamped brand.
