In 2019 Equinox expanded its luxury lifestyle offerings with the launch of Equinox Hotels and its flagship hotel in New York City at 35 Hudson Yards. Rockwell Group helped Equinox redefine the luxury hotel experience as a seamless extension of a high-performance lifestyle; Equinox Hotels is for the busy traveler who wants their travel to fit into their existing holistic healthy lifestyle without disruption. Rockwell Group’s concept for the hotel was inspired by a seamless transition between travel, work, play, and a healthy lifestyle, built on the pillars of movement, nutrition, and regeneration. Our concepts for the 212 guest rooms and suites, public spaces, and restaurant celebrate transitions and transformations (from day to night, from active to restful), with sleek, luxurious materials used in unexpected ways, such as spalted walnut wood, resin, figured metal, stone, and leather. Guests will feel as if they’ve stepped into a sumptuous residential loft.