Archello Awards 2026 · Enter your projects before 30 September 2026
Archello Awards 2026 · Enter your projects before 30 September 2026
The Willow
Naftali Group

The Willow

The Willow, Naftali Group’s newest luxury boutique tower in Manhattan’s historic Gramercy neighborhood, is designed by COOKFOX Architects with interiors and amenities by Rockwell Group. The 19-story building will offer 69 residences, including penthouses with expansive private loggias and terraces. Its amenities reinterpret classic Downtown design for contemporary living and include a private cinema, the speakeasy-style Mermaid Room, a landscaped courtyard, and The Glamercy Room, a music lounge with a recording studio. A signature element of the Mermaid Room is a salvaged mermaid medallion discovered on-site and preserved by the project team, whose mysterious origins inspired the room’s name and nautical character.

photo_credit Naftali Group
Naftali Group
photo_credit Naftali Group
Naftali Group
photo_credit Naftali Group
Naftali Group

Team:

Architects: COOKFOX Architects

Interiors & Amenities: Rockwell Group 

Developer: Naftali Group

photo_credit Naftali Group
Naftali Group
photo_credit Naftali Group
Naftali Group
photo_credit Naftali Group
Naftali Group

Materials Used:

Facade cladding: Hand-laid masonry façade featuring custom red brick blend, cast stone, and black metal accents
Flooring: White oak flooring throughout residences
Doors: Custom black metal entrance doors
Windows: Fully arched windows 

photo_credit Naftali Group
Naftali Group
photo_credit Naftali Group
Naftali Group
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