Dutch experience design company MMEK’ has been working on ETAP’s brand experience in Malle (Belgium). First step is complete renewal of the B2B-showroom where ETAP shows their high-end lighting products.
A big gesture. The design suggest movement. It has a strong relation with the building and the garden. Spatial and rational like all ETAP-products but with a soft touch. Connecting and incorporating ceilings, walls and tables. Walls and ceilings are used for mounting the lighting products, tables are used for hands on product presentations.
The furniture’s system is modular: all panels can be maintained and changed easily. Next steps in this project will be various application rooms, systems displays, interactive exhibits and the restaurant.
